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"We see Ditto playing a key role in is enabling some of those next-generation applications.
Looking further out, Fish believes Ditto is also well-suited for other types of services and applications saddled with millisecond latency requirements, such as virtual reality and augmented reality, robotics and autonomous vehicles.
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Taking and relaying in-seat food and beverage orders and receiving payments in offline scenarios represents another use case being pursued in the events market, Fish said. That setup, for example, ensures the event organizer doesn't lose any ticket sales data while also preventing digital tickets from being reused. HugoApp has used Ditto's platform to support digital ticket scanners at World Cup qualifying games that, in addition to taking in that data, can also share it with other ticket scanners at the venue. In a similar vein, Ditto is also seeing opportunities at stadiums and other large event venues where connectivity issues arise when cellular connectivity is generally weak or mobile networks are overloaded.Īn early example there is HugoApp, a deliver app for good, entertainment and services focused on Latin American and the Caribbean. "There's a huge opportunity in the point-of-sales space for our technology," he said. Most legacy systems, Fish says, were not designed with true P2P capacities. Ditto's play there is to enable mobile point-of-sales systems that can operate similarly in online and offline modes. Like the aviation example, restaurants and retailers also lean on time-sensitive information. "Now that the product is starting to mature, we really want to grow that team a lot faster," Fish said.įish said a next major vertical for Ditto is the point-of-sales market. It's now looking to expand into more market segments and to ramp up its sales and marketing efforts after securing a $9 million seed round led by True Ventures and Amity Ventures.įounded in 2018, San Francisco-based Ditto has about 25 full-time people today who are mostly engineers, and is now looking to broaden its go-to-market team. That initial work has helped to fund Ditto's business early on. "They are putting a lot of money into building systems, and we see Ditto as potentially being a core of that," Fish said. The prime example there is the US Air Force, which has a strategic initiative underway to build resilient information systems that can, for example, counter cyberattacks. The system can also be used to support in-flight sales.ĭitto has customer wins and some early investment from defense sector. They can use Ditto to help flight crews and maintenance personnel communicate via P2P either as a direct mode of communications or as a fallback mechanism. Its biggest to date centers on the aviation sector, with Japan Airlines and Etihad Airways among the early public examples.
From there, Ditto also manages and establishes the connections with other devices to ensure that all of the databases are up to date.ĭitto's general concept and initial platform has already spawned a wide range of use cases. Instead, Ditto sits in the middle, serving as a database that an app developer reads and writes data to. The key, Fish said, is that the app developer doesn't have to manage the complexity of these P2P network systems.
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Developers use Ditto's software development kit (SDK) to embed that capability, enabling their apps to create and manage direct Wi-Fi and Bluetooth connections with other devices.
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Fish previously cofounded Roobiq (a mobile sales platform) and was an exec at Realm, an open-source mobile database company acquired by MongoDB in 2019 for $39 million.ĭitto, Fish said, has created a developer tool for multiple app languages, such as Swift for iOS apps or Java for Android apps. "The reason we started Ditto was that we wanted to build a different type of architecture where you could build really low latency applications, where you could have data distributed wherever it needs to be," explains the CEO. Before cofounding Ditto, Fish cofounded Roobiq, a mobile sales platform, and was an exec at Realm, an open-source mobile database company acquired by MongoDB in 2019.Īdam Fish, Ditto's CEO and cofounder, said the general idea represents a pivot away from architectures that have long leaned on centralized servers that have trouble supporting latency-sensitive, real-time applications.